Exam Name: Advanced Competitive Research Practices with Semrush
Advanced Competitive Research Practices with Semrush
Learn advanced competitive research techniques from digital marketing expert Navah Hopkins to build your profitability by leveraging Semrush’s toolkit.
Who is this сourse for?
If you’re looking for ways to boost your profitability and learn how to use advanced techniques to make your competitor analysis work harder for you and your business, this is the course for you.
What you’ll learn
Learn advanced competitive research techniques to help build profitability by leveraging Semrush’s toolkit.
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Advanced Competitive Research Practices with Semrush Exam Answers 2023
1.What should you NOT include in a go to market strategy?
- Demand patterns
- Culture and legislation
- Market size
- Sales and marketing channels
- All of the listed options are included in a go-to-market strategy checklist
- Competitors and differentiation
2.True or False: Traffic Sources report in Traffic Analytics is the one and only report in SEMrush where you can see which domains are driving the most referral traffic.
3.Fill in the blanks: Amongst all the media channels _____ represents a salesperson, and Instagram represents _____.
- Display, a community builder
- Display, an aspirational creator
- Paid search, an aspirational creator
- Paid search, a community builder
4.True or False: With the help of Traffic Analytics, you can find data about top destinations that visitors reach directly through hyperlinks on the analyzed website.
5.True or False: Analyzing competitors’ referral links with the help of SEMrush tools (such as Traffic Analytics, Backlink Analytics, Market Explorer and Topic Research) can be a pipeline for finding potential affiliates.
6.True or False: To understand your competitors’ digital marketing tactics in detail, you should focus on their strategies and performance in PR and Social rather than in SEO and PPC.
7.Which of the following media buys will work for your business if you are in a restricted industry, and need to focus more on experimental platforms? Choose three options.
8.Which SEMrush tool will help you understand what kind of customers are the core audience of your new market (their typical interests, average age and gender)?
- Market Explorer
- Organic Research
- Topic Research