Microsoft Search Advertising

Here is the answer of the question: Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on… Read more

Here is the answer of the question: Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few… Read more

Here is the answer of the question: What do web crawlers do? A.They install themselves on your computer to deliver advertising. They are adware. B.They index web pages for the… Read more

Here is the answer of the question: Each sponsored search ad that a user sees is called a(n): A.Impression B.Click C.CTR D.Conversion     Please click  Microsoft Search Advertising Exam… Read more

Here is the answer of the question: How many sales an advertiser is getting per number of clicks is known as: A.Impression B.Click C.Conversion Rate D.Conversion     Please click … Read more

Here is the answer of the question: What is it called when a user clicks through to an advertiser’s website from a sponsored search listing? A.Impression B.Click C.Conversion Rate D.Conversion… Read more

Here is the answer of the question: The words or phrases a user types into a search box are often referred to as: A.Impression B.Question C.Search Query     Please… Read more

Here is the answer of the question: What an advertiser defines as a sale – could be a sign up or a purchase is known as: A.Impression B.Click C.CTR D.Conversion… Read more

Here is the answer of the question: What does the term SERP stand for? A.Search Engine Results Page B.Search Engine Rendering Page C.Search Engine Results Panels     Please click … Read more