Here is the answer of the question:
Hokulani is an advertiser at a designer pottery brand. She recently ran a campaign where her primary goal was to drive purchase for her brand’s clearance on last season’s wooden planters. Which metric would be the best indicator of this campaign’s success in helping drive purchase?
- Brand halo
- Return on ad spend (ROAS)
- Subscribe & Save
- Detail page view rate
Please click Amazon Advertising foundations Certification Assessment Answers 2023 Latest to view all the answers.
The Amazon Advertising foundations Certification validates an individual’s general knowledge of Amazon Advertising solutions, with emphasis on display advertising. Topics include an introduction to Amazon Advertising, understanding audience solutions for display advertising, measuring display advertising campaigns, and reaching audiences across the customer journey.
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