Exam Name: Ads Manager Fundamentals

Exam URL: https://www.twitterflightschool.com/student/path/1120386-ads-manager-fundamentals

 

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Twitter Ads Manager Fundamentals Badge Assessment Answers 2023

1.The default filters in the Ads Manager are….? (Select three)

• Funding Source
• Objective
• Status
• International Views

 

2. What are the three stages of Reporting Overview?

• Filters
• Metrics
• Exporting
• Cross-Border

 

3.You need a ________________ to access Ads Manager.

• Twitter account
• business
• campaign
• audience

 

4.When setting up your campaign, how is it best to decide your targets?

• Select everything to cover the most people.
• Choose 1 or 2 options that support your goal.

 

5.What does the Audience estimator do?

• Suggests target demographics
• Calculates audience based on your selections
• Sets up refined audience targetting
• Recommends themes for future campaigns

 

6.Home Dashboard provides you with a _____ day summary of your progress

• 365
• 28
• 7
• 14

 

7.On the Dashboard, which tab do you use to create your ads content?

• Campaigns
• Creatives
• Analytics
• Tools

 

8.Which area can help you reach the right people for your campaign?

• App Manager
• Conversion Tracking
• Audiences
• Tag Library

 

9. Go big on branding and be laser focused are 2 examples of ______________

• Video best practices
• Tweet best practices
• Campaign best practices
• Analytics best practices

 

10.Which budgets can be set? (Select all that apply)

• Daily
• Campaign
• Ad Group
• Out Of Home Engagements

 

11.Where can you measure your return on ad spend for Performance Advertising?

• Conversion Tracking
• App Manager
• Ad Editor
• Tag Library

 

12. Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?

• Reach
• Engagements
• Followers
• Website Trafficc

 

13.47% of sales performance can be attributed to ______________

• Refined audience targetting choices
• Creative alone
• Adding subtitles to all media
• Combining the right target and good creative.

 

14.The Tweet Activity Dashboard (TAD) can show you details of how many times people have….? (Select all that apply)

• Seen
• Retweeted
• Liked
• Called
• Replied

 

15.You can refine your data views by using _________

• Reach
• Filters
• Metrics
• Creatives

 

16.Which of these is NOT a benefit of using the Tweet Composer?

• Simple Media Upload
• Preview
• Complex to use
• Media Upload how-to

 

17.Where can you upload media? (select two)

• Media Library
• Tweet Composer
• Analytics Tab
• Events Manager

 

18.Which of these are refined audience targeting? (select all that apply)

• Key Words
• Interest
• Events
• Household Income

 

19.What are the main components of the marketing funnel? (select all that apply)

• Awareness
• Consideration
• Conversion
• Creation