Exam Name: Twitter for Creatives Badge
Exam URL: https://www.twitterflightschool.com/student/path/989765-twitter-for-creatives
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Twitter for Creatives Badge Assessment Answers 2023
1.What is media innovation?
- developing groundbreaking technological tools
- finding new and interesting ways of doing things, and finding a solution that matches a need
- being the first to integrate the latest technological developments into your campaign
2.Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:
- Glade
- Burger King
- Adidas UK
- Mountain Dew
3.API Marketing Partners assist with the following goals: (select all that apply)
- audience targeting
- campaign management
- advertising analytics
- creative ad experiences
- brand voice conception
- drafting inspirational content
4.What are the essential elements of effective brand voices? (select three)
- conversational
- wit
- real-time
- authenticity
- emojis
5.Your campaign goal is customizing video at scale. Which of the following choices is the most likely API solution?
- digital carting for CPG
- branding: custom mobile landing pages
- video personalization
- lead capture: custom mobile landing pages
6.In our case study, PedidosYa worked with an API Partner to develop a highly targeted campaign using:
- Carousel Cards
- Video Ads
- Twitter Audience Platform
- Animated GIFs
7.A distinct brand voice allows your brand to: (select all that apply)
- speak with personality
- connect with culture
- offer discounts
- generate and join conversations
8.The best time to bring the in-house audience insight team into a campaign is:
- simultaneously with the campaign launch
- at the conclusion of the campaign
- before the brand initiative kicks off
- after the brand initiative kicks off
9.What percentage of users rate Twitter “good” or “great” for brand interaction?
- 37%
- 49%
- 71%
- nearly 100%
10.Which of the following are components of the OUI Framework? (select all that apply)
- Initiate
- Obtain
- Ideate
- Observe
- Utilize
- Understand
11.In Activision’s case study, the backbone of their successful Warzone campaign was:
- it was the first brand to gamify Twitter
- its video content had an unusually high production value
- its ability to deliver a personalized report to every player in a matter of seconds
12.The attitudes, tone, and substance of your brand’s content should be:
- sassy but relatable
- reflective of everything your brand stands for
- in line with the latest trends
13.When defining your brand voice, first consider the brand’s:
- goals, plan, and results
- Vision, Mission, Values
- origin, journey, and destination
14.Leading brands are more likely to evoke an emotional response in their audiences by a factor of:
- 5X
- 2X
- 8X
15.In our case study, no name’s brand voice stands out because of its:
- witty, deadpan style
- optimistic, cheerful style
- eloquent, elevated style
16.Thinking back to our case studies, what percentage of people on Twitter believe brands should affect positive change in society?
- 61%
- 41%
- >99%
- <1%
- 81%
17.What are the two key use cases for when brands should always activate on Twitter? (select two)
- launching something new
- selecting the right hashtags
- ensuring your replies contain GIFs
- connecting with what’s happening
18.Which element of a creative campaign should be developed first?
- the technology
- the insights-based creative idea
- the data
19.When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)
- message association
- purchase intent
- brand awareness
- brand preference
20.Twitter Advanced Search allows you to:
- search, segment, and filter Twitter’s Tweets and profiles
- protect your brand by participating in conversations anonymously
- find an API Partner to meet your campaign’s technological needs
21.A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be:
- 65%
- 73%
- 58%
- 44%
22.For more customized research or analysis that gives you a deeper understanding of how Twitter users really think and feel, consider working with:
- other Twitter users
- Twitter’s in-house audience insight team
- an independent consultant
23.Launches typically fall into the following categories: (select all that apply)
- new messaging
- new products or features
- new branding
- new company leadership
24. In our case study, no name’s Twitter handle isn’t a typical marketing channel primarily because it is a destination for:
- reliable information and breaking news
- the best deals and promotions of their products
- entertainment and conversation
25.According to a Bain study of global brands, marketers that hit their launch KPIs were more likely to include Twitter in their launch mix by what factor?
- 2.3X
- 8.2X
- 5X
- 1.9X
26.When it comes to conversation on Twitter, successful brands:
- keep it professional by avoiding engagement
- always use the full character limit to express themselves more clearly
- interact exclusively with other brands
- join existing conversations and inspire new ones
27. How does Twitter help you succeed through the funnel?
- it offers versatile, ready-made creative content
- it offers a full suite of ad formats
- it offers unlimited access to brand leaders
28.The number one reason people come to Twitter is:
- culture
- to see what’s happening
- making money
- news
- gossip & entertainment
29.What are three key strengths that characterize Twitter’s audience?
- growth, insights, conversation
- targeted, character, community
- growth, impact, community
- growth, influence, community
