Here is the answer of the question:
Which of the following examples best articulates the use of an alternative purchase report?
- A bedding company used the alternative purchase report to see the effectiveness of their localized ad campaign.
- A home manufacturer used the alternative purchase report to learn shoppers preferred higher end refurbished models, which this brand did not sell.
- An importer of teas uses the alternative purchase report to learn that loyal shoppers purchased their green tea roughly every two months.
- A computer hardware manufacturer used the alternative purchase report to learn that shoppers would often buy their main keyboard product, but would not as frequently purchase the complementary mouse product.
Please click Amazon Retail for Advertisers Certification Answers 2023 Latest to view all the answers.
The Amazon retail for advertisers Certification validates an individual’s proficiency in Amazon retail programs as they relate to advertising strategy. Topics include differentiating among types of selling partners, navigating the basics of Seller Central and Vendor Central, optimizing product detail pages for retail readiness, and planning with retail insights and analytic tools. This certification is best suited for advertising and marketing professionals who manage campaigns on behalf of Amazon selling partners.
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